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Smart for Life Continues to Support Charitable Organizations

Company Sponsors 3rd Unicorn Children’s Foundation Event in Boca Raton, FL.                                                                                                                                                 

Smart for Life Supports Unicorn Children FoundationThe trailblazing company whose Smart for Life cookie diet products have become the fastest growing weight management company in America, and its sister company Better Health Beverage with the new appetite suppressing beverage underWAYTM, are proud to announce its ongoing sponsorship of the Unicorn Children’s Foundation, a local charity.  The most recent event, “2nd Annual Denim, Diamonds and Dice Casino” in April raised over $50,000 in donations for Unicorn.  Along with other functions, in December 2008, Smart for Life® was the event’s presenting sponsor of Unicorn’s “The Fabulous You!” which raised over $250,000 at Mar-A-Lago Club in Palm Beach.

The Unicorn Children’s Foundation is dedicated to assisting children and young adults with developmental, communication and learning disorders through education, awareness, and research.  Over the last decade, there has been a steady and startling increase in the number of children diagnosed with developmental, communication, and learning disorders. Approximately 1 out of every 5 children is impacted by challenges associated with these disorders (i.e., autism and ADHD).

“We feel honored to continue to support such an important and worthy charity in our area,” said Richard Kayne, CEO of Better Health Beverage and Smart for Life®. “Seeing the impact our donations make to the Unicorn Children’s Foundation is not only heartwarming but necessary as the children affected by these disorders increases every year.  We also believe healthy eating and avoiding obesity contributes to overall health and wellness.”

In addition to Unicorn, Smart for Life and Better Health Beverage have also contributed to various other local charities including the March of Dimes Palm Beach Division, Joe DiMaggio Children’s Hospital Tour de Broward, Jacob’s Run, Walk & Roll to Cure Spinal Muscular Atrophy, Habitat for Humanity, The Young Dancer Foundation of South Florida, Brandon Flowers Youth Sports Camp and many more.

UnderWAY’s key ingredient HeroFiber was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician and graduate of University of Toronto and McGill University, who has dedicated his life’s work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less.  In addition to all the healthy appetite suppressing fiber in every 16oz. naturally flavored underWAY bottle, the three all-natural flavors – Acai-Pomegranate, Grape and Orange – have consumers raving about the taste.  With a mere 10 (low glycemic) calories per serving, and no hidden sugars, sodium or caffeine, underWAY™ is truly the healthy way to put hunger on hold.

For more information, please visit www.SmartForLife.com or contact

Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000

[email protected] | [email protected]

High resolution photos, TV spots and interviews are available upon request

Double Calamity Of Childhood Obesity Ignored By Parents

childhood obesityThere are many pitfalls to childhood obesity. Health and emotional problems plaguing the next generations must be addressed now. Millions of kids who are obese will likely suffer from verbal abuse, societal ostracism, stigmas, health problems and eventually die at a young age. The double calamity will occur if parents continue to avoid the problem and ignore the cries for help from our children declares Dr. Sasson Moulavi, M.D., founder of the Smart for Life® Cookie Diet and its children’s lifestyle program THINADVENTURE™.

“I am amazed by the lack of concern I see from parents about childhood obesity,” said Dr. Sass. “They have either given up or push the problem to the back of their minds. Instead, they should be shouting from the rooftops for help.”

Dr. Sass is constantly shocked by the amount of parents who ignore their own weight problems instead of losing weight as a great example. Being obese has become normal in our society; notice the size increase in transportation seating, furniture, even caskets. Dr. Sass equates it to walking around with a 40-pound tumor in your abdomen and not seeking help.

The Parents Control The Childhood Obesity With The Food they Provide

Most overweight adults have a choice when it comes to food. Kids do not. They are obese due to circumstances beyond their control. Adults, who are also parents, working in the food manufacturing industry (formulator, manufacturer, supermarket merchandiser, etc.) start a chain of unhealthy choices. Poor quality foods are everywhere – on store shelves and in school cafeterias providing poor quality snacks to fill children’s bellies but not meet nutritional requirements.

Overweight and obese kids will not only die younger from childhood obesity but suffer from more diseases than if they were at a healthy weight. Dr. Sass explains, “This is our first calamity – Global Warming and the War on Terror will be a small mosquito bite compared to this growing cancer.”

The second calamity is the emotional suffering overweight kids experience as teens. A collective body of research clearly indicates that obese children are stigmatized and subject to discrimination by their peers. This emotional suffering is very intense and severe. (Schwartz and Puhl, 2003; Strauss and Pollack, 2003).

To start correcting these childhood obesity problems, parents need to take a stand with their kids and then with all channels involved in the food manufacturing industry. Enormous as the problem is, it will only increase in size as it becomes the norm in our society. Eventually, these generations will become adults who fall victim to our neglect.

Dr. Sass urges adults to correct the problems first with their own kids. “If you work together as a family, it’s easier. Seek advice from your pediatrician, school, and companies such as ours who have plans that not only work but are easy-to-follow. Commit to this plan – not just for a week or two, but for long term. Giving up will only show you are weak and your kids will suffer.”

Get started with SmartforLife® today for you and your kids to enjoy and lose weight!

cookie diet

SmartforLife Releases Its First Clinical Study

Weight Loss Cookie Program proven to reduce significant weight.

Smartforlife Clinical studyIn a retrospective chart review clinical study conducted on 46 subjects who visited the Boca Raton Smart for Life® Weight Management Center and used a portion-controlled, protein-rich, low fat cookie with unique fiber technology, all subjects lost weight with the average being 13.1 pounds in 35 days.  Five subjects lost over 20 pounds in 35 days and 20 subjects lost over 15 pounds in the first 35 days.  The 46 participants lost a total of 601 pounds with one patient losing 38.7 pounds in 35 days.

This study is very significant because a loss of 5-10% has shown clinical improvement in people’s health which is far greater than the amount of weight they lost.

The average client’s Body Mass Index (BMI) dropped by 2.5 points from 31.5 to 29.  Most people dropped more than 5% of their body weight and many lost 10%. “This is clinically significant because we know the health benefits from 5% to 10% weight loss are huge.  When individuals can achieve these results in a short 5 to 6 weeks with relative ease, I see this as a great way for people to start on a path to a healthier lifestyle,” says Dr. Sasson Moulavi, M.D. who conducted the study.

Subjects were instructed to eat 6 Smart for Life® Diet Cookies (or Smart cupcakes, bagel chips, shakes, soups, crunch, cereals and more that are the equivalent of a cookie) specifically designed to suppress hunger and made with specific protein and HeroFiber TM. Each day, subjects drank at least 64 ounces of water and ate 6-12 ounces of lean protein with 5 servings of vegetables. All clients were seen by a diet physician before starting, and then weighed weekly with a choice to check in with a counselor or physician.

The Smart for Life® Cookie Diet has seen huge success with more and more people trying it every day.  The company understands the study’s importance in that it clinically documents what clients achieve each day.

“This study proves what our clients already know – the weight loss is achievable.  We have proven that our program is easy and provides quick, safe weight loss.  I believe we are the only one of the “cookie diets” that has released such a study. We always knew we have the best products and this study goes a long way to support our thinking. We offer the widest variety and believe we have the healthiest products using all-natural and organic ingredients and pack our cookies with nitrogen to avoid preservatives,” says Dr. Sass Moulavi, Founder of Smart for Life.

Smart for Life® Cookie Diet plans to schedule a longer study with a larger sample group in order to review how its results measure up to these recent findings.

About Smart For Life®

Smart for Life®cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life®has helped hundreds of thousands of people lose millions of pounds – improving their health, appearance and happiness. Get started with SmartforLife nutrition products today!

cookie diet

Dr. Sass Featured In March-April 2010 Parade’s Healthy Style

We are pleased to share that Dr. Sass is featured in the March / April 2010 issue of Parade’s Healthy Style Magazine.

Free Download – Healthy Style April 2010

Healthy Style April 2010

Let’s Move! Creating Awareness Of Childhood Obesity

Dr. Sasson Moulavi, M.D. Commends the First Lady And Puts The Childhood Obesity Blame On The Parents.

Boca Raton, FL – February 16, 2010 – First Lady Michelle Obama has announced her new campaign against childhood obesity -Let’s Move!  And that’s just what she wants children to do.  And just because she knows the big man in the White House, do not expect the government to fund this initiative.

Boca Raton DoctorBariatric physician Dr. Sasson “Dr. Sass” Moulavi says, “I commend the First Lady for making people more aware of childhood obesity.  It’s an epidemic, an epidemic that was created by irresponsible food companies, parents and government.”

The first lady’s campaign has four parts: helping parents make better food choices, serving healthier food in school, making healthy food more available and affordable, and encouraging children to exercise more. Nowhere in her campaign does she mention that any government aide will be allocated for this initiative.

What parents need to realize is their child’s weight is their responsibility.  The first item on Mrs. Obama’s agenda is helping parents make better food choices.  This puts the problem right in the parents’ laps.  The government is not making these food choices for your child.  You are the parent.

Dr. Sass expresses his concern:  “My worry is some parents will sit back and wait for the government to come up with a magic plan.  It is not going to happen.  Although First Lady Michelle Obama may create awareness, parents need to realize they must take the initiative now.  They have to stop waiting for a solution to fall from the sky.  That’s just magical thinking.

“Unfortunately it comes down to money.  We all understand that your local municipal, state and federal governments are all underwater financially when it comes to school lunch programs.  It is cheaper to provide an eight cent doughnut than a healthy meal.  This is a budgetary choice without your children’s health and nutritional needs in mind.  As for the parents providing healthy nutrition in the house, the same food choices confront them in the supermarket and unfortunately the unhealthy, artificial foods are less expensive than the healthy foods”

As parents, you need to take the first step in helping your child have a strong and healthy future free of childhood obesity.  

About Smart For Life

Smart for Life® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in-center medical weight loss program.

Get started on the Smart for Life weight management system today!

cookie diet

It’s a “diet”, but does that mean it’s right for YOU?

By Sasson Moulavi - February 12, 2010

Congratulations!  You’ve taken a big step deciding you want to lose weight.  The next step is how you are going to do that.  You’ve looked at different diet programs and have narrowed it down.  But are you sure you know all there is to know about that diet you’re considering?  Is it right  for you and your specific health needs?  If you do not know, you are not alone.

There is not enough information provided by popular diets letting consumers know what the health effects of their particular diet are.  It has become a growing public health concern.  Consumers often make decisions without answers to basic questions.  They are left without information on the benefits, health risks and effectiveness of these popular diets.

You may find information online posted by others but how much can you trust this information when it comes to your health?  You need actual established research that you can trust.

Our website (www.smartforlife.com) provides a diet comparisonwhich provides details on the following specifics for 10 different diets:  physician supervised/available, physical exam, EKG, lab work, metabolic evaluation/treatment, weekly weigh-in, preservatives, vitamins, supplements, organic and natural ingredients and several other categories. It’s easy to tell which program is right for you with a visual comparison.

The Smart for Life® Cookie Diet Medical Program is the only program where you are supervised by a physician.  This is the best way to address the health effects of any diet.  Your questions are immediately answered by a healthcare professional.  There is no guesswork or wondering involved.

It pays to do your homework and get educated about any diet program.  Now that you’ve gotten “smart”, get Smart for Life®!

Dr. Sass
Sasson Moulavi, M.D., LMCC, ABBM
Medical Director
Smart For Life Cookie Diet
TheCookieDiet.com
under-way.com

Smart for Life Cookie Diet

Frequent meals-cookie dietThe Smart for Life Cookie Diet is so much more than a weight loss company.  We are committed to helping our clients not only lose weight but also to get healthy.  As a bariatric physician, I founded Smart for Life Cookie Diet based of my realizations of how food affects our health and I use the American Society of Bariatric Physicians (ASBP) Guidelines.  The ASBP is a 50-year old organization which teaches physicians the fundamentals of weight loss.

As an emergency room doctor, I saw too many heart attacks in 30 and 40-year olds.  I knew I had to do something and I did.  I created a comprehensive weight management approach to health and wellness.  How?  By using natural, hunger-controlling diet foods.  Smart for Life® Cookie Diet is quick, safe, easy and affordable!

I knew our products had to be free of chemicals, such as pesticides and preservatives.  We use triple-filtered water and pesticide-free organic food ingredients without toxins and preservatives.  Our products are 60% organic and all natural.  Using natural ingredients has many health benefits such as reducing cholesterol, increasing bone health, improving intestinal health and maintaining cholesterol, glucose and insulin levels that are already in the normal range.  Our foods combine a perfect balance of protein, carbohydrates, fiber and other nutrients that leave you satisfied, control your hunger naturally and provide the opportunity to reach your weight loss goals once and for all.

Not only am I concerned about what goes into Smart for Life® cookies but I also care about their manufacture.  The American Institute of Baking has developed the Gold Standard or Baker’s Quality Seal to assure customers that the facility manufacturing this product has met the highest and most rigorous standards of cleanliness, food safety, ingredient quality and manufacturing integrity.   It shows proficiency in controlling and continuously improving the quality and safety programs used in the manufacturing of products, such as our Smart for Life® diet cookies.  To earn this seal, a company and every person working there has made a total commitment to product quality and safety, a commitment such as the one that Smart for Life® Cookie Diet has made to you.

Smart for Life® diet cookies are great for people on-the-go.  These delicious, all-natural, diet cookies are made with perfectly balanced fruits, proteins, fiber and vegetables for a meal you can carry anywhere.  No cooking or planning necessary!

But Smart for Life Cookie Diet is more than just the cookie diet.  We offer a wide array of great tasting foods that are made with the same Smart for Life® benefits and high quality you find in our cookies.  We offer a 14 day variety kit that contains 5 packs of chocolate Smart cookies, 4 packs of oatmeal raisin Smart cookies, 2 packs of blueberry Smart cookies, 1 Ready-to-Go chocolate shake, 2 Ready-to-Go vanilla shakes, 1 chocolate shake pouch, 1 vanilla shake pouch, 3 chicken soup pouches, 1 beef soup pouch, 1 ZilchTMFrench vanilla coffee creamer, 1 Randy’s Smart carnival mustard, 1 chocolate pudding pouch, 1 vanilla pudding pouch, 2 packs of orange-cranberry muffins and 1 pouch of each Smart for Life® dressing/marinade – Janis’ Moon Lite Marinade, Caribbean Splash, Chinese Chicken Salad and Lemon-Garlic.  And they all can be delivered to your door for free!

You can also order these items separately and make your own “variety” kit.  For a delicious cup of coffee or tea, fat and calorie-free, stir in one tablespoon of Zilch, the Smart coffee creamer. A cup of coffee with cream has 40 calories. At two cups a day, you’re looking at 28,000 calories per year or, worse yet, an extra eight pounds!  Cream and milk have lactose which is milk sugar.  This will increase your hunger and insulin and slow your weight loss.  Finally!  Great tasting creamers with zilch, zero, absolutely no calories!  And why not have some Smart Crunch with your coffee. Smart Crunch is the easy take-along that you can pop in your mouth when you’re on the go.  It contains SASSON Technology™ (Smart Appetite Suppressing Sustained Organic Nutrition) and HeroFiber™ which suppresses your appetite.  Just one gram of HeroFiber™ contains the benefits found in nine grams of ordinary fiber.  There are so many ways to create healthy and tasty choices with Smart for Life® Cookie Diet products.

Smart for Life® Cookie Diet also has a way to introduce kids to healthy, tasty, quick and easy choices instead of fast food and poor nutrition.  Many fast foods are made with unhealthy ingredients such as preservatives, pesticides and toxins, not to mention sugar and high fructose corn syrup.  ThinAdventure™ foods are made with natural and organic ingredients.  ThinAdventure™ foods are healthy snacks or meal replacements that the whole family can enjoy.  ThinAdventure™ is very kid-friendly because it also includes a variety of choices including cupcakes, cookies, shakes and hot cocoa.  To motivate kids on their journey, ThinAdventure™ has created an interactive children’s website packed with information, nutrition related games, recipes and more.  It teaches children about such topics as exercise, protein portions and what they should be eating to maintain their weight and proper health.

In addition to the Smart for Life® Cookie Diet and ThinAdventure™ healthy meal plans, you can now enjoy underWAY™, the first true appetite suppressant supplement drink.  It is available in four nutritious and delicious flavors – Acai Pomegranate, Grape, Green Tea and Orange.  underWAY™ not only suppresses your appetite naturally and quenches your thirst but it is filled with HeroFiber™.  HeroFiber™ is the same ingredient used in many of Smart for Life®’s other diet products.  One bottle of underWAY™ delivers the equivalent of 9 grams of fiber in only 20 calories.  It contains no preservatives, no sodium and no caffeine.  underWAY is another line of attack in the Smart for Life® Cookie Diet arsenal in the war against fat. (DR. SASS BLOG)

It may be hard to distinguish who is an ally and who is an enemy in the war against fat.  With so many weight loss companies in the market, it is difficult to figure out who’s who.  This Smart for Life® Cookie Diet website gives detailed comparisons between itself and other programs such as Atkins, Medifast, South Beach Diet. Dr. Siegal Cookie Diet,Hollywood Cookie Diet, Physicians Weight Loss, Zone Diet, Herbalife, Weight Watchers, Optifast, Quick Loss Weight Center, Matrix Diet, and diet bar programs.  The website provides detailed information such as  Smart for Life® Cookie Diet is the only plan that gives you a physical exam with an EKG (electrocardiogram) and blood work.  Smart for Life® Cookie Diet also is the only plan to give you a metabolic evaluation, with treatment if necessary.  Smart for Life® Cookie Diet also is the only one who includes a product philosophy for all vitamins and supplements, uses organic and natural ingredients and uses triple filtered water.

Smart for Life. ® Eat Cookies.  Lose Weight.  It’s That Simple. ®

cookie diet

2010 Weight Loss Resolutions Can Be Kept

“With the right weight loss tools, consumers will be able to keep their weight loss resolutions focused on losing and maintaining a healthy weight,”  Dr. Sasson Moulavi, M.D. recommends the Smart for Life® Cookie Diet for successfully achieving and maintaining an ideal weight.

Patients always ask me, “How can I make this year’s resolution stick?” Dr. Sass comments.  “I remind them that by eating our Smart for Life® delicious foods as small, multiple meals throughout the day, enjoying a healthy, low fat dinner in the evening, and common sense behavior modification, this goal is certainly achievable!”

Each year 40-45% of adults make a resolution. Research shows that 75% make it past the first week and 46% make it past 6 months. The Smart for Life® team of experts are gearing up for a boost to those willing to commit to achieving these goals.  The company offers support group calls twice weekly as well as one-on-one support in participating centers in the U.S. and Canada.

weight loss resolutions

 

“The Smart for Life® Cookie Diet program provides a convenient, easy-to-follow, healthy way to lose weight and gain your health and accomplish your weight loss resolutions,” says Dr. Sass.  “Our Smart Foods are made with all natural ingredients, without preservatives and provide appetite suppression without any toxins, caffeine or drugs.  This will enable anybody to attain his or her weight loss resolutions more often than not.”

Typically, those following the Smart for Life® Cookie Diet program will lose weight quickly, stay motivated and see the health benefits (e.g. lower cholesterol) in a matter of weeks.  The affordable program is available online at www.smartforlife.com. 

Accomplish your Weight Loss Resolutions With SmartforLife®

Smart for Life® Cookie Diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life® has helped hundreds of thousands of people lose millions of pounds – improving their health, appearance and happiness. 

Please visit us for more information here:

cookie diet

Obesity is a Serious Disease that Cannot be Forgotten Over Holidays

obesity is a serious disease
“I was asked by an overweight patient if she could stop her Smart for Life® Cookie Diet over the holidays.  I explained that many people do not realize that obesity is a serious disease with serious consequences,” Dr. Sasson Moulavi, a Board Certified Bariatric Physician explains.

 As Americans gear up for the holiday season this month,  Dr. Sass cautions that overweight and obese patients not give in to temptation and forget their dieting.  Rather, Dr. Sass, founder of the Smart for Life® Cookie Diet, recommends alternative behavior for a positive outcome when it is time to ring in the New Year.

According to Dr. Moulavi, forty pounds of extra fat on your body does not just sit there.  It releases toxins and creates inflammation.  It also covers your heart and blocks blood vessels that supply your brain and heart.

“My worry is that if we don’t begin treating obesity as a serious disease, it will become out of control and a leading killer.  An example to my point:  If someone had a cancerous tumor that could eventually kill her, would she stop chemotherapy for the holidays?  Doctors most likely would not recommend it.  If someone stopped cancer treatment for Thanksgiving, we physicians would consider them mentally unstable and hospitalize them.  Yet so many people stop their dieting or hold off on their current program like the Smart for Life® Cookie Diet over the holidays in order to ‘participate’ in the festivities – which is unfortunate.”

In a country where almost 50% of the population is obese or overweight, Moulavi notices more and more Americans stopping treatment for this killer disease.  Instead, he strongly suggests that those affected begin to take charge and fight back.  Dr. Sass suggests thinking of fat cells as a slow growing cancer that must be treated until it is controlled.

This holiday season, Dr. Moulavi recommends that if plans focus around overindulgence, the result may be feeding the fat cells which in turn will increase the size of the “tumor”.  Ultimately, the answer is to continue on the plan.  Continue to treat obesity as a serious disease so many more holidays are enjoyed for years to come.

 

Keep Treating this Serious Disease

Smart for Life cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible weight loss results.  If you or a family member is troubled by this serious disease, don’t wait to fight back!

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