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WHO calls for healthier marketing to curb childhood obesity

Healthier Marketing Is Critically Needed

WHO-healthier marketingWe need healthier marketing on TV! Just over a week ago, in London, Kate Kelland published an article in Reuters stating that the World Health Organization (WHO) is claiming the marketing techniques geared toward children to push unhealthy foods has proven to be “disastrously effective”.

Television is the largest contributor, but certainly not the only medium being used to target our children.  Inexpensive new marketing channels such as Social media and smart phone apps are flooding our kids with advertising for products high in saturated and trans-fats, sugar and salt.  Even in environments where we would expect to find protection, such as schools and sports facilities, these dangerous foods are readily available. Healthier marketing is needed badly to help children.

Leading culprits include, but are not limited to: soft drinks, sweetened breakfast cereals, cookies, sweets, snacks, prepared foods and fast food outlets.

Healthier Marketing On TV

Most children watch at least two hours of television; daily.   If you combine the passive time spent with the unhealthy influence of these advertisements, the negative impact multiplies exponentially.

Zsuzsanna Jakab, director of the WHO’s regional unit for Europe is quoted as saying; “Overweight is one of the biggest public health challenges of the 21st century: all countries are affected to varying extents, particularly in the lower socioeconomic groups.”

Although some countries (Denmark, France, Norway, Slovenia, Spain and Sweden) have taken action to curb this by means of legislation, self-regulation or co-regulation, most rely on general regulations which offer no real protection.

As with most things, we really need to rely on ourselves for regulating what matters in our lives.  Those who are influenced by our words and actions will tend to follow our lead, so we must be self-aware and practice what we know to be healthy choices.  We all have a very important role in this on-going health conscious revolution.  Let Smart for Life®make it a bit easier.  Keep some Smart for Life protein bars and cookies on hand for the kids when they want a snack.  They’re so delicious, affordable, healthy and easy.  What’s not smart about that?

To more healthier marketing, your health and happiness, -Dr. Sass

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If You Aren’t Feeding Your Kids Healthy, Whole Foods, Is Anyone?

It’s Time To Eat More Healthy, Whole Foods

I recently watched an amazingly eye-opening video, featuring Jamie Oliver and his Food Revolution on healthy, whole foods.  Jamie’s a 34 year old, average citizen and chef from Essex, England, who has a not-so-average take on where we need to focus our attention, immediately.  Jamie’s message is simple and to the point: Teach our children about food.  It’s an all-out assault on our ignorance of food.  Our kids are going to live a shorter life span than us, by about ten years, if we don’t teach them how to shop for, prepare and eat real food.  The processed food and fast food that is the bulk of so many diets today is literally killing us.  Diet-related diseases are the biggest killers in the U.S. and two-thirds of our population is obese.  Those of us who are older are probably better off since these dangerous “pseudo foods” weren’t around or as prevalent when we were growing up, but think of the youth of today.  If we aren’t cooking in our homes, where are our kids going to learn about real food?  Jamie visited an elementary school classroom and showed them various fresh vegetables in their “whole state”.  Cauliflower, potato, beet, tomato, eggplant; the children could not identify any of them.

Healthy, Whole Foods Should Be The Standard In Daily Eating

healthy, whole foods kidsJamie’s been working on this revolution for seven years and believes the United States, as a leader, needs to take the wheel so the rest of the world will follow.  That’s why he came here and began in West Virginia, where obesity and related fatalities are so high.  He talked with families, teaching them how to teach others.  He has made himself available to the lunch ladies, convinced that the limited budgets can be creatively adjusted to provide healthy meals to the school-aged children.  Jamie is calling out for all of us to make the change for our own families and then spread the word, the recipes, and the information on healthy, whole foods that will change the health of our society, in general.

Being on the leading edge of change isn’t usually a comfortable place to be…but it’s the only place to be if you really want to make a difference.  Stepping out from the crowd is the way it’s always been done.  More so than ever before; it’s time to step up!

Jamie Oliver is one of a small army of concerned individuals who are carving out their own perfect way to make a difference.  As he so aptly points out in this video, if those of us who have valuable pieces of information to contribute, each get involved on a small grass roots level, the change will happen quickly.  As we share information with a few, who share with a few, the knowledge travels easily and effortlessly, like the ripples in a pond; reaching an ever-widening circle as we move forward as a healthier town, nation and world.

Do yourself, your family and your friends a favor by watching and sharing this video post.

To your health and happiness, -Dr. Sass. Eat healthy, whole foods for a healthier life you deserve. Get started with our healthy diet plans today!

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A cola and a smile? Not so fast….Diabetes Kills

Sodas And Lots Of Daily Sugar Can Cause Diabetes

In an on-line article by Kate Kelland (Reuters) I read of a very disturbing study done on the consumption of sugary drinks and Diabetes.  You know the ones to which I’m referring; Coke, Pepsi, and any of the other brands of soft drinks in that category.  Those of us who drink these on a regular basis consider these 12 ounce wonders to be a true friend.  They give us a boost of energy and refresh us with their effervescence.  Well, don’t be fooled.  These are the bad guys hiding behind clever commercials, fun packaging and a burst of ice-cold bubbles.

diabetes

Hold onto your hat for this statistic.  Drinking just one of these sugar-rich beverages a day can increase your risk of developing type 2 diabetes by 22%!  This study was done throughout eight European countries, utilizing information from 350,000 individuals.  They questioned these people about their diet, including the number of sugary and artificially sweetened soft drinks and juices they consumed each day.  The research team at Imperial College London was headed up by Dora Romaguera.  She has great concerns about the fact that Europeans have increased their consumption of these sugar-laden drinks and wants to get the information out to the public.  It’s also interesting to note that, according to this study, fruit juice consumption was not linked to diabetes incidence.  Actually, Smart for Life® believes that in the weight loss phase, no fruit or fruit juice should be consumed.

Type-2 Diabetes Is A Long Term Condition

The research that’s been done in the United States shows alarmingly similar results.  Several studies have linked the consumption of these beverages to being overweight and developing conditions such as type 2 diabetes.  Type 2 diabetes is a long-term condition characterized by insulin resistance and affects more than 310 million people, worldwide.

Patrick Wolfe, a statistics expert from University College London, who was not involved in the research, said the message is quite clear.  “The bottom line is that sugary soft drinks are not good for you – they have no nutritional value and there is evidence that drinking them every day can increase your relative risk for type 2 diabetes.” Wolfe was quoted to say.

So, there it is.  It’s time to steer away from what I call “dumb” calories.  For those of us who need to kick the habit, believe me, I know it’s tough.  We drink our 8-10 glasses of water a day and feel great about it, but really look forward to that occasional sweetness.  Personally, I’ve turned my diet cola habit into a Smart for Life® water enhancer habit.  I’m not saying it’s easy, but between the Peach Mango and Acai Pomegranate, I’m able to satisfy that craving and reap the benefits of this natural appetite suppressant supplement.   A few squirts in my water bottle, and I get great flavor along with an energy boost from the Vitamin B6 & B12.  But honestly, the biggest benefit is feeling the relief from knowing I’m no longer ingesting the colas.  Whether we’re trying to eliminate the sugar or the artificial sweeteners, we know it intellectually, but we have to line it up on a deeper level to be successful when we go to change these types of habits.  It feels like we’re saying goodbye to a dear friend; but believe me, some relationships just run their course.  This is one that’s best seen through your rear view mirror as you move on down the road to your healthier lifestyle.

To a Diabetes-free life, your health and happiness, -Dr. Sass

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Smart For Life iPad Mini Giveaway

Smart For Life iPad Mini Giveaway Contest

iPad Mini Giveaway

Smart for Life is hosting a free iPad Mini and Smart for Life Coaching Membership Giveaway Contest!

Were you bummed that the Smart BMI App was released, but you don’t have a device to use it on? Worry no more! Smart for Life is giving away an iPad Mini and Coaching Membership for those who dig down deep to share the Smart for Life lifestyle. Like us on Facebook to unlock the contest page!

After you like us on Facebook, you can start participating in the contest. Below are ways that you can “rack up” entries to become the owner of a brand new iPad Mini and Smart for Life Coaching Membership. Want to learn more about Lifestyle Coaching?

The first thing you need to do is viewing and liking our Facebook page!

Ways to Enter:

  • Follow @Smart4Life on Twitter
  • Tweet about the contest
  • Join our mailing list
  • Follow us on Pinterest
  • Repin us on Pinterest
  • Refer to Friends (up to 10 entries per referral!)

Keep in mind, the more entries you have, the better the chance you have to win. Each option is worth 1 entry, but referring a friend will give you bonus entries (up to 10 for sharing). Every option can only be performed once, except for sharing.

Prizes:
One winner will receive an iPad Mini and a Smart for Life Coaching Membership. As a coach, you will receive 25-40% all personal purchases, plus a starter package with everything from cookies, protein bars, granola squares and much more. Coaches will also be able to use the new Smart for Life Smart BMI App. This Smart giveaway is valued at over $500! Contest Ends July 5th, 2013 at 12:00 p.m.

Good luck! Coaches, don’t forget to sign up for the new BMI app!

Smart for Life® Announces Smart BMI App

What Is The Smart BMI App?

smart BMI app Introducing the first Smart for Life® News video! Today’s video goes over the new Smart BMI App, a weight loss support app designed for Smart for Life® centers, affiliates and coaches. Dr. Sass answers fundamental questions regarding the new application, including what the app measures, why the Smart for Life ® app is the best to use, and where members can sign up. To learn more about the Smart BMI App, click here. or view more Smart for Life® videos at the Smart for Life YouTube Channel.

Enjoy the app to check your BMI and you may also get started on our great weight loss products today to help you lose weight!

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Fatalities and Illness From DMAA Supplement Warning!

DMAA Supplement Warning

I would like to issue a very serious DMAA supplement warning. I’ve received a very disturbing update on the dangers of DMAA, in the Monthly Prescribing Reference (MPR) read widely by physicians; like myself.

dmaa supplement warning

The Food and Drug Administration has reported that there have been 60 reports of illnesses and deaths associated with the weight loss supplement DMAA.

DMAA (dimethylamylamine) is also used in supplements used for muscle building and performance enhancements.

Reported cases include heart problems or psychiatric disorders. DMAA can also increase blood pressure and lead to a range of cardiovascular problems, shortness of breath and chest tightening. It also may be more dangerous when used in combination with caffeine.

DMAA Supplement Warning By The FDA

The FDA has warned companies that using DMAA in dietary supplements is illegal and is now trying to ensure that all DMAA-containing supplements are no longer distributed to consumers.

I urge you all to check your weight-loss supplements for DMAA and assure you that Smart for Life® does not use this, or any other drugs, in our products. Please check your labels carefully as DMAA is known by several other possible names, listed below:

• 1,3-DMAA
• 1,3-Dimethylamylamine
• 1,3-Dimethylpentylamine
• 2-Amino-4-methylhexane
• 2-Hexanamine
• 4-Methyl-2-hexanamine
• 4-Methyl-2-hexylamine
• 4-methyl- (9CI)
• Dimethylamylamine
• Geranamine
• Methylhexanamine
• Methylhexanenamine

As with so many things, we must all be our own best advocate. Pay attention, and stay tuned in to the helpful resources that will keep you up to date on the latest research and warnings, such as this.

As always, to your good health, Dr. Sass. Please heed this DMAA supplement warning for your good health! The healthy way to lose weight is with SmartforLife® award-winning products!

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Smart for Life Named Manufacturer Of The Year!

manufacturer of the yearSmart for Life Named Manufacturer Of The Year 2013

Last Thursday evening, April 18th, at the SFMA (South Florida Manufacturing Association) awards banquet, Smart for Life® was presented the top honor of Manufacturer of the Year. Chosen from a sizable and diverse group of companies, several key members of our manufacturing team were recognized for their dedication to the operations, production and incomparable standards of excellence maintained at our pristine, bakery facility here in South Florida. Additionally, this same facility has been recognized, by Orkin, with a Perfect Cleanliness Score for four consecutive years.

Those attending on behalf of Smart for Life® were me, Dr. Sasson Moulavi, Owner and Medical Director; Richard Kayne, Chief Operating Officer; Anthony Ciotti, Operation/Facilities Manager; Elliot Chute, Food Safety/Compliance Manager; and Digna Cheney, Production Manager.

All of us at Smart for Life® are aware of the tireless effort and talent that go into earning such a prestigious award. It is with great appreciation that we thank those who are most directly responsible and with great pride and pleasure that we share in the light of this award.  On behalf of the amazing team that makes up all factions of Smart for Life®…Congratulations to all!

With this dedicated team, Smart for Life® will continue to produce and create amazing new products to enhance your healthy lifestyle and always give you something for which to look forward.

Try some of our delicious weight loss products today and take the fast, healthy track to your goal!

Health and happiness, -Dr. Sass

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Here Are Some Things I Bet You Didn’t Know About Your Omega 3’s

Omega 3’s Can Be Eaten In Many Forms

omega 3'sRecently, in a Shape.com piece by Mike Roussell, PhD, I read some interesting data on Omega 3’s.  This is really good news if you don’t happen to be a fish lover, or if you just find it difficult to work two servings a week into your diet menu plan.   According to world renowned Omega-3 expert Dr. Bill Harris, our bodies absorb the healthy EPA and DHA fats (long-chain Omega-3 fats) in the fish oil supplements just as readily as they absorb the same healthy fats in the actual fish, like salmon and tuna.

To the contrary, the story about flax seed in your diet is quite different.  The Omega-3 fat in flax seed  known as ALA (short-chain omega-3 fats), does not convert easily into the EPA and DHA that we seek in fish.  As our bodies benefit greatly from long and short-chain omega 3s, having a source for both is certainly recommended.  Consider this a word to the wise for vegetarians who aren’t eating fish or taking fish oil.   Unknown to many, the healthy oil in the fish oil is not made by the fish.  It’s actually made by the algae that the fish eat.  Luckily, you can go directly to the source and find an algae-based DHA supplement.  By the way, the eggs you see with Omega 3’s on the label come from chickens that are fed flax seed.  Many of our Smart for Life products are also an excellent source for both of these Omegas, found in our Enriched Organic Golden Flax Meal which contains both flax and fish oils.

Omega 3’s Reduce Heart Attacks By Up To 50%

As far as the Omega 3 research these days, some studies are telling us that although a high level of omega-3 fatty acids in your bloodstream is not conclusively going to lengthen your life span, it may offer protection from heart disease and reduce the likelihood of such complications, in some cases, by as much as 50%.  One very important factor to take into this equation is that a great number of folks who have these higher levels of fatty acids are also, often, eating more healthfully, in general.  They tend to eat more vegetables and less red meat.  This steers us back to lifestyle and the importance of looking at the whole picture as you plan your future health profile.  At Smart for Life® we’re here to help in any way we can; from the creation and manufacturing of our healthy products to the leading edge information and support we offer on our website and in our Centers.

Eat more Omega 3’s, to your health, Dr. Sass

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Trouble sleeping linked to weight gain

Weight Gain Can Cause Sleeping Problems

CPAP - weight gainI read, recently, in a study out of the University of Colorado, that researchers found those who average only five hours of sleep, on a nightly basis, had weight gain of almost two pounds a week.  It’s not believed that sleep loss is the direct cause, but that insufficient sleep can lead to changes that will trigger the weight gain.

“Just getting less sleep, by itself, is not going to lead to weight gain,” said Kenneth Wright, PhD, director of CU-Boulder’s Sleep and Chronobiology Laboratory in a press release.  “But when people get insufficient sleep, it leads them to eat more than they actually need.

Researchers evaluated 16 healthy young adults for about two weeks in a University of Colorado Hospital “sleep suite” which is a controlled environment for monitoring and studying sleep.

After three days of sleeping approximately nine hours a night and consuming an average number of calories, they were split into two groups:  One group continued with the nine hours or sleep, while the other reduced theirs to five.  After five days, the groups switched their sleep schedules and were observed for another five days.

Although both groups had identical access to food, those who were sleeping only five hours a night were found to consume an average of six percent more calories.  A great number of these calories came from snacking and the lighter sleepers consumed more of their calories snacking than at any single meal.

Sleep Restriction = Weight Gain

“When people are sleep-restricted, our findings show they eat during their biological nighttime when internal physiology is not designed to be taking in food,” said Wright.

This study shows that fewer hours of sleep seem to have a notable effect on eating habits and weight gain.  It appears that self-awareness, an important quality to a healthy eater, is lessened with a lack of sleep.  Proper diet and rest have been the mantra of many health professionals over the years.  According to this research, healthy sleep habits deserve top billing, right up there, next to Smart food choices like Smartforlife®.

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