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Dr. Sass in DietsinReview: How PepsiCo Could Build a Better Snack

DietsInReview- In the May 16 edition of The New Yorker, John Seabrook delves into the ways that PepsiCo is working to reposition itself in light of the global obesity crisis. “Snacks for a Fat Planet” is bookended with the author’s interactions with Indra Nooyi, PepsiCo’s C.E.O. Nooyi argues that it’s not enough for the company to make snacks that taste good, but also be “the good company.”

Nooyi is clearly a leader who understands the huge potential for corporate good, both for the bottom line and for society. She also sees that the health crisis created by obesity does not bode well for the future of PepsiCo’s profits, no doubt a factor in the company’s efforts to make healthier products. Earlier this year, the company began making a number of Frito-Lay products with natural ingredients. They also have plans to reduce the amount of sodium and sugar in their products by 25 percent by the year 2015, under guidelines created by Derek Yach, the former World Health Organization cabinet director.

PepsiCo’s removal of artificial coloring and their reduction of sodium seems encouraging, considering the company’s vast market share. But Seabrook’s article shows that PepsiCo’s plans to make “better for you” snacks and beverages revolve around new technology, huge research facilities and the development of new additives. Although the company is moving towards using “all natural” products, these products will still be highly processed. It’s also worth noting that because the term “all natural” is in no way regulated, it is one of the most common and abused packaging gimmicks.

Reading through the article, it seemed to me that many of the changes are token gestures, not meaningful improvements in the nutritional quality of PepsiCo’s products. “When you make something that is full of sugar and chemicals, it doesn’t take much to make it a little better,” Ann Rosenstein, the author of Diet Myths Busted: Food Facts Not Nutrition Fictionwrote me. “But healthier isn’t necessarily healthy! Going from an 80% junk food product to a 60% junk food product still makes food junk.”

Perhaps my conclusion is too easy, a knee-jerk reaction from someone who spends her days thinking and writing about healthy food. There are certainly plenty of nutrition experts who argue that we shouldn’t eat pre-packaged, processed foods at all, from those espousing the Paleo diet to those who favor the raw diet. However, this does not reflect the way the vast majority of Americans eat.

“Unfortunately we are a snack machine society, so until that changes I think it’s great that companies are attempting to make things healthier,” said Jessica Forbes, MS CCN. “Even if I don’t necessarily agree on how they are doing it.” Forbes said she’s wary of foods containing lab-engineered chemicals. “I believe if it doesn’t exist in nature in some form, then we shouldn’t be eating it!”

Stacy Goldberg, R.N. and Chief Nutritionist of Daily Gourmet, agrees that we should eat foods that come as directly from nature as possible. “The challenge is that’s not always reality.” Goldberg explains that while eating natural, whole foods will have more benefits in the long run, eating better snack foods can have immediate benefits for individuals who are not going to make such a radical change. “If someone’s consuming a large amount of sodium and they’re getting it from their snack foods, they may in fact be better off choosing a product that’s lower in sodium because their blood pressure is so high.”

Seabrook reports that one of the new substances that PepsiCo will soon be using in its U.S. products is a “15 micron salt,” a new kind of salt that contains 25 to 40 percent less sodium than the current formulation. I can’t help but wonder, what exactly does it mean to create a new salt? How will the body break it down? Many of the experts I spoke with also seemed skeptical of the new molecule. “We don’t know the long-term effects,” said Goldberg. She has similar concerns about Splenda, which is used in a large number of PepsiCo products, including Pepsi One, all Propel beverages, Diet Mountain Dew and Amp Energy. “We don’t have any clinical research studies behind them with long-term data to show what are the effects of these new particles or these new creations that they’re coming up with.”

Dr. Sasson E. Moulavi, M.D. and Medical Director of Smart For Life, is similarly cautious. “We don’t know what they’re going to do” in the body he said. “What [PepsiCo] really should be doing is cutting the salt down without adding anything else instead of it.”

Dr. Moulavi is a particularly interesting person to talk about the nutrition of processed foods with, because his company has created a weight-loss program that’s centered around prepackaged, portion-controlled cookies, bars and shakes. “If you can see the ingredients in it, then generally it’s minimally processed and it’s generally good for you.” He argues that there a number of natural additives that companies like PepsiCo could use to improve the nutritional quality of their snack foods, instead of simply replacing sugar and salt with substitutes that are not used by the body. He cites ingredients such as flax seed, fish oil, blue green algae and pomegranate extract, which can all help the body perform essential functions.

Forbes also suggested a number of ways that snack foods could be made with ingredients that would better serve the body. “If I could design my own snack machine contents, it would contain food bars made from raw nuts or nut butter with dried fruit and honey or whole stevia, root vegetable chips fried in coconut oil or olive oil (to me the unhealthy fat is just as much an issue as sodium), and high protein items like salmon jerky that contains enough natural spices to not require a ton of salt.” That’s a long way from Nooyi’s concept of “drinkified snacks” and “snackified drinks,” supposedly healthy products that would be so heavily processed that the original food would undergo a material change of state.

Dr. Moulavi also argued that companies need to be more honest about portion sizes. “They’ll say a portion is a handful of chips, or seven chips, or they’ll give a very small number of grams. Companies have to become truthful and make their portions realistic.”

Everyone I spoke with agreed that consumers need to read the ingredients list on packaged foods before purchasing them, despite any claims made on the front of the package. “I think it’s always important to know what you’re putting into your body, and into your children’s bodies,” said Goldberg, who also advocated for more transparency on the part of food manufactures. “Use the company as a resource. Go to Pepsi, go to Nestlé, go to whatever company, ask them, ‘What is this food?’ and ‘How is it created?’ As a consumer, I think you’re entitled to that information.”

Read more at http://www.dietsinreview.com/diet_column/05/forget-drinkified-how-pepsico-could-build-a-better-snack/

Dr. Sass Featured On Mom Blog Rich Mama Secrets

Rich Mama Secrets

Our own Dr. Sass was just featured on the biggest mom blog “Rich Mama Secrets”, and they asked him if it was okay to put a tween on a diet. Share with your friends and share your comments with us about it.
Click here to view article.

Smart for Life Featured in Nelson Wade Magazine’s “Travel Bag Essentials”

Hot off the press from Nelson Wade Magazine! Travel season is right around the corner, so maybe it’s time to update your travel bag essentials. From a delicious protein bar, to an on-the-go tooth whitener, check out the below products that jet setters such as Victoria Beckham, Halle Berry, and Liv Tyler don’t leave home without!

 

HINT_WATER-150x150HINT Water – Keeping hydrated on the go has never been easier. This zero calorie, unsweetened essence water is the drink of choice to keep that beach body without adding those extra calories. HINT is available in 10 flavors and jet setters like Victoria Beckham, Halle Berry, and Lauren Conrad don’t leave home with out it.
Website: www.drinkhint.com

 

 

 

uncl-hoodie-150x150UNCL – The perfect loungewear to wear during a long flight, these sweatshirts, tee’s and hoodies are composed of a custom-blend of super soft materials. Plus, they are wrinkle-free so you can stuff them into your carry-on and not worry about a thing.
Website: www.frshuncl.com

 

 

 

smart_for_life-150x150Smart for Life Green Tea Protein Bar – Sometimes you just don’t have the time to grab a bite on the run. With 18 grams of protein per bar, these delicious bars will keep hunger at bay and keep that bod travel ready!
Website: smartforlife.com

 

 

 

SupersmileSupersmile Quikee – Supersmile Quikee is an anytime, anywhere pocket-sized NO BRUSH/NO RINSE whitening tooth polish that conveniently and effectively removes extrinsic stains. Significantly whitens teeth instantly, while freshening breath for those on the go!
Website: www.supersmile.com

 

 

Nelson WadeAt Nelson Wade Magazine, we use and recommend these essentials for any traveling bag.

 

Read more at http://nelsonwademagazine.com/love-vacationing-but-hate-the-drag-of-traveling-time-to-update-the-travel-bag-essentials-for-2011

Smart for Life on Facebook

smartforlife facebookOur IT Dept here at Smart for Life® has been working hard on our Facebook page. Please become a FAN and “Like” us.

Smart for Life on Facebook at- http://Facebook.com/smartforlife

SmartforLife Featured in TravelPod.com’s Vacation Getaway Disasters Contest

Travelers enter to win from TravelPod.com by submitting photos of yourselves and stories of your Vacation Getaway Disasters to Skychi Travels Facebook Fan Page.

TravelPod

Travel Product Sample Giveaways- 7 Prizes

Tattooed by Inky, UNCL Clothing, HINT Water, Smart for Life Protein Bar

Love vacationing but hate the drag of traveling? Travel season is right around the corner, so maybe it’s time to update your travel bag essentials. From a trendy body spray and an on-the-go tooth whitener, check out the below products that jet setters such as Victoria Beckham, Halle Berry, and Liv Tyler don’t leave home without!

More TravelPod.com Prizes

UNCL – The perfect loungewear to wear during a long flight, these sweatshirts, tee’s and hoodies are composed of a custom-blend of super soft materials. Plus, they are wrinkle-free so you can stuff them into your carry-on and not worry about a thing.
1st Prize – 1 UNCL Men’s Hoodie – White Size L

HINT Water – Keeping hydrated on the go has never been easier. This zero calorie, unsweetened essence water is the drink of choice to keep that beach body without adding those extra calories. HINT is available in 10 flavors and jetsetters like Victoria Beckham, Halle Berry, and Lauren Conrad don’t leave home with out it.

3rd Prize –1 HINT Water – Blackberry 16 fl oz

4th Prize –1 HINT Water – Pomegrante-tangerine 16 fl oz

5th Prize –1 HINT Water – Watermelon 16 fl oz

Smart for Life Protein Bar – Sometimes you just don’t have the time to grab a bite on the run. With 18 grams of protein per bar, these delicious bars will keep hunger at bay and keep that bod travel ready!
6th Prize- 1 Smart for Life Green Tea Protein Bar 1.76 oz7th Prize – 1 Smart for Life Chocolate Protein Bar 1.76 oz

Read more: http://www.travelpod.co.uk/travel-blog-entries/skychi/39/1304679863/tpod.html#ixzz1OttovPVR

Is Diet a Dirty Word – Rich Mama Secrets

Is Diet a Dirty Word?

Ok, as the mother of girls, I struggle with this…the sad truth is that childhood obesity is a serious problem for Americans today. Being overweight in childhood sets you up for a host of adult diseases, like diabetes and heart disease, just to name two of the deadliest. Not to mention self esteem issues and a general inability to enjoy life to the fullest. On the other hand, the “mainstream” media bombards us with pictures of airbrushed, impossible to live up, super thin girls and women. While I enjoy my vegetables and exercise, I don’t want to spend all of my time running to the gym, or worrying about what I eat (which means I want my Trader Joe’s vanilla sandwich cookie without feeling guilty). So what’s a mother to do – just when should be worried about our kid’s weight? So we called in an expert: Sass Moulavi M.D. Medical Director of Smart for Life – aka Dr. Sass and asked him – is it ever okay to put a tween on a diet?

And here are his answers:

Q. Is it ever ok to put your kids on a diet – especially with girls – what has to do with the body naturally maturing vs. really gaining too much weight?

A. If the kids are overweight, and all parents should find out the child’s BMI, then yes, it’s okay to put them on a diet. The diet must be rich in nutrients and protein in order not to stunt growth. But the risks of staying overweight are much greater than going on a weight loss program.

Q.How do you know when to be concerned about their weight and/or eating habits? Who or what guidelines should you trust?

A. You must use the BMI scale adjusted for kids. Visit your family doctor or pediatrician. The USDA has a great BMI tool for kids or visit www.smartforlife.com/ChildrensProgram.

Q. What are some tips that any tween girl and her family can use for healthy weight management?

The key is for them to have a high protein, low sugar breakfast. Excellent examples are egg white omelets and Smart for Life cookies, cereals and granola squares. Cut out all sugary drinks and junk food. Increase the amount of green leafy vegetables. Eat small, multiple meals throughout the day. Never eat anything fried. Do one hour of exercise per day – anything counts (walking, dancing, skating, exercise).

Q. Overall, tweens get conflicting messages – on the one hand, the media shows us too skinny, but on the other hand, many Americans are overweight – how can parents reconcile this conflicting information and help girls have healthy body images?

A. Tweens often get conflicting messages. We want them to be a healthy weight. Once a tween knows what a healthy weight is for her height and age, it is very easy to get to that range. Many tweens will unfortunately think of themselves as too fat even when they are at a healthy weight. Parents, doctors, teachers should get involved in explaining to these young girls what a healthy weight is and that a certain amount of fat is necessary for a healthy body and a long life.

Q. What else should parents be concerned about?

A. Obesity is a big problem in America and children are not excluded. The main causes of childhood obesity are the following:
• Huge increase in portion sizes in restaurants, schools, fast food and at home
• An increase in sedentary kids sitting in front of the computer, television, electronic hand-held games, etc.
• Very powerful advertising from the food industry showing high-calorie, sugary foods that are supposedly “good for you”
• High fructose corn syrup being added to sodas, juices and many other foods that provide lots of calories, no nutrition, and actually make kids hungrier than they truly are, so they eat more
• Finally, overweight kids are now almost the norm. It is not unusual to see a group of kids where 50% of them are overweight. When such a big number of kids are overweight, there is very little incentive to lose weight because kids and their parents feel fine because “everyone else is like that.”

Parents are the key to prevent obesity in their children. Parents must vote with their wallets and not buy poor quality, sugary food. Parents must lobby the food industry and government agencies for better quality food, labeling and healthier choices. Parents must educate their children on nutrition and its link to health just like they educate about “Stranger Danger”, Smoking, Drug and Alcohol abuse, even car seat safety. Parents need to set an example and share how some foods are bad for children. Schools should offer healthier food choices including white milk without sugar added! The medical community and insurance companies have to get serious about this issue as well and work with families, schools, and children’s organization to educate, inform and monitor children.

So what can you do to help an overweight/obese child? Consider Smart for Life’s THIN ADVENTURE or another healthy, balanced diet alone and incorporate exercise with it. If your child does not lose weight, seek the help of a medical professional. Overweight children get adult diseases much earlier including diabetes, heart disease and elevated cholesterol. These children should be screened to identify any of these symptoms and work with a medical professional to control the disease now rather than later. Keep in mind that overweight children also suffer from self-esteem issues and may need help with that as well. An overweight child becomes an obese adult.

The worst misconception about overweight/obese children is that a lot of parents think that their child is not suffering from being overweight. Many children tell their parents that they are okay with their weight and it does not bother them. Absolutely not true. Studies show that overweight kids do suffer socially and psychologically from their weight. Think about the rise in bullying in the schools; kids can be cruel and this will most certainly impact a child’s development, physically and emotionally. It is imperative that parents do not accept this type of answer from their kids, but instead learn how to talk to their kids about their weight in a gentle and supportive manner. Acting as a role model, providing encouragement and motivation, and becoming an advocate for better nutrition will ultimately be one of the best contributions a parent can make towards their overweight child’s fight to lose the weight.

 

Dr. Sass Moulavi boca ratonDr. Sasson E. Moulavi (Dr. Sass), M.D. is the Medical Director of Smart for Life™ Weight Management Centers (www.smartforlife.com) headquartered in Boca Raton, Florida and is a graduate of the University of Toronto where he received the degree of Doctor of Medicine. He completed post graduate training at McGill University in Montreal, Canada. Dr. Moulavi holds Board Certification in Bariatric Medicine and is a member of the American Society of Bariatric Physicians. He has completed the Annual Practical Approaches to the Treatment of Obesity at Harvard University and is a member of the American Board of Anti-Aging Medicine as well as the American Academy of Anti-Aging Medicine. For more than 13 years he has specialized in the study and treatment of Bariatric Medicine. Dr. Moulavi has directed the operation of multiple Weight Loss Centers in both the United States and Canada. Prior to 1995, he practiced as a family doctor in Canada. His passion is also to protect our planet by keeping our food supply clean of toxins and providing healthy choices for generations to come.

You can visit his Blog here:  http://www.smartforlife.com/Blog or at sit me at the Smart for Life Clinic in Boca Raton, Florida

Snacking On The Go

Snacking on the go never got easier! It’s Spring, and you know that means! Baseball games, t-ball games, days at the park…snacking on the go tons of ways that your kids are working out and playing hard!

Finding snacks that can keep up with active kids can be tough. You don’t want to load them down with sugary snacks that give them a rush of energy and then a crash soon afterward. I want snacks and drinks that are healthy, will give my kids the nutrients they need, and things they think taste great.

Recently, I was introduced to two new products that are great for active kids!

First, HINT water. HINT is flavored water that has no calories, sweeteners, or preservatives. It’s a great alternative to juice, soda, and sports drinks.

I received several bottles of HINT water to test out with my kids. My kids love to play hard, and they get thirsty! They each tried a bottle of HINT water, and they loved it! The smell of the drink is strong, but there’s just the slightest hint of flavor in the taste. The kids thought that was really cool, and they guzzled down their bottles of HINT water. The Watermelon and Blackberry flavors were their favorites.

Hint is available in 10 delicious flavors: Watermelon, Blackberry, Mango-Grapefruit, Honeydew Hibiscus, Pomegranate-Tangerine, Lime, Raspberry-Lime, Pear, Cucumber, and Strawberry Kiwi. It has appeared on popular shows like Grey’s Anatomy, Boston Legal, CSI, The Early Show and more. It’s available in Whole Foods and Starbucks.

For more information on HINT, visit www.drinkHINT.com.

Snacking On The Go With The Cookie Diet

The second set of products I was introduced to were Smart for Life Cookies. The kids absolutely loved these! They were just what they needed to keep them playing hard and having a good time. I love that the Smart for Life Cookies can also be used as a weight loss supplement. Because these cookies have a unique blend of protein, carbohydrates, fiber, and other nutrients, they’re great to use as meal replacement bars, or for replenishing all the nutrients kids run off while they’re playing hard!

The kids gobbled these up after playing hard, but it wasn’t so filling that they wouldn’t eat their dinner a few hours later. These healthy cookies make snacking on the go convenient.

To learn more about the entire range of Smart for Life products, visit their website: www.smartforlife.com.

Overall, I’m completely impressed with both HINT and Smart for Life, and I think they’re a great snack and drink option for super active kids like mine.

 

Read more at http://blessedbeyondwords.com/healthy-snacking-on-the-go-review/

SmartforLife Protein Bars Featured On Fox 2 St. Louis

KTVI- FOX2now.com)— SmartforLife protein bars are the best in class. Now more and more people are turning to protein bars. A healthier alternative to candy bars and in many cases they’re just as tasty.

Ellie Huff, a registered dietician and co-owner of Nutriformance joins us.

You help athletes reach peak performance and protein bars are part of it. But they’re not just for athletes, right?

What about fat, calories and sugar are some too sugary and sweet?

Best advice when buying them and incorporating them into a diet, is it a meal replacement or a snack?

Zone Perfect: 210 calories / 15g protein

We believe a creative life is a flavorful life and that inspires the way we approach the creation of our products. We believe a nutrition bar can be more than a nutrition bar. With the right amount of creativity – protein, vitamins and minerals can be harmoniously combined with amazingly great taste in a way that was once thought impossible. Suddenly a nutrition bar is something else. Something you can’t wait to eat. www.zoneperfect.com Box of 24/$36.00

Fun Fact: In 2009 Zone Perfect partnered with the VH1 Save The Music Foundation. To date, they’ve donated over $300,000 that’ll be used to help keep music programs alive in public schools across the nation.

Luna: 170 calories/ 9g protein

We use 100% natural, organic, wholesome ingredients good stuff like heritage whole grains, soy protein, nuts and seeds. And we’ve got you covered on the nutrients women need most like calcium and Vitamin D, folic acid, and iron. Our food has no artificial colors, flavors or preservatives either. www.lunabar.com Box of 15/$18.75

Fun Fact: Luna created Team LUNA Chix to bring together women interested in learning new sports, staying active and inspiring others to do the same, all while raising money for the Breast Cancer Fund.

SmartforLife Protein Bars

Smart for Life: 180 calories/ 18g protein

This Protein Blend in SmartforLife protein bars provides you with a balanced amino acid blend from many sources to help you gain muscle and keep your hunger under control. Smart for Live only uses canola oil – oil packed with Omega-3 Fatty Acids which means it’s actually good for you and your heart. www.SmartforLife.com, Box of 12/ $15.00

Fun Fact: Smart for Life protein bars have more protein per calorie than other major brands

PowerBar Pria: 110 calorie/ 4g protein

PowerBar Pria is specially formulated to help fuel active women’s lifestyles without weighing them down. The PowerBar Pria 110 Plus nutrition bar is an excellent combination of calorie-smart nutrition and rich, indulgent flavor. www.powerbarstore.com Box of 15, 14.99

Fun Fact: One bar contains as much calcium as a glass of milk

22 Days Nutrition- 230 calories/ 6g protein

Celebrity trainer Marco Borges has created the perfect vegan 22 Days Nutrition bars to help you kick your cravings and get back on track with your health. These bars are full of vitamins and minerals, and are safe for all ages. www.22daysnutrition.com Box of 12/35.88

Fun Fact: It takes 22 days to break a bad habit! Get started with SmartforLife® protein bars today and “get your sexy back”.

get started weight loss plateau

Take SmartforLife Bars To Baseball Practice

SmartforLife barsSmartforLife bars to the rescue!

Baseball season has already started getting into full swing, and tee ball season too! Ours started last week! When we were kids, our dug out snacks consisted of sugary juice boxes and cookies, but times have changed! Even though there are still some ring pops to be found at our Little League practices! Thanks to HINT water and SmartforLife bars, your players can stay fueled and focused during their games with refreshing drinks and healthy, good-for-you snacks. We tried them out at today’s 1st practice.

My son does not love flavored water, but when I explained to him these drinks would give him more power to swing the bat, he was sold. His comments about the water was that the flavoring was very subtle (my translation of his explanation). He explained to me, after all he was the reviewer, that he only likes flavor in soda, not water, and there was not too much flavor in this water so he liked it.

My son is always hungry so we, I mean he, thoroughly enjoyed the bars. And thanks goodness there were no nuts to worry about. The cranberry bar was his favorite.

HINT flavored water has no calories, sweeteners or preservatives and is a great alternative to juice and soda. HINT was launched in April 2005 and is now available in all Whole Foods and Starbucks. It is available in Blackberry, Mango-Grapefruit, Pomegranate-Tangerine, Raspberry-Lime, and Strawberry Kiwi. I like those flavors for me!

Smart for Life has a range of protein filled Chocolate Chip cookies, Cranberry Granola Squares, and Protein Bars that are sure to help your players hit those home runs.

Disclosure: We received these items to sample. I chose to do this as Little League just started and I like their angle.

Read more at http://www.gaynycdad.com/2011/04/hint-water-and-smart-for-life-bars-take.html

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