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WHO calls for healthier marketing to curb childhood obesity

Healthier Marketing Is Critically Needed

WHO-healthier marketingWe need healthier marketing on TV! Just over a week ago, in London, Kate Kelland published an article in Reuters stating that the World Health Organization (WHO) is claiming the marketing techniques geared toward children to push unhealthy foods has proven to be “disastrously effective”.

Television is the largest contributor, but certainly not the only medium being used to target our children.  Inexpensive new marketing channels such as Social media and smart phone apps are flooding our kids with advertising for products high in saturated and trans-fats, sugar and salt.  Even in environments where we would expect to find protection, such as schools and sports facilities, these dangerous foods are readily available. Healthier marketing is needed badly to help children.

Leading culprits include, but are not limited to: soft drinks, sweetened breakfast cereals, cookies, sweets, snacks, prepared foods and fast food outlets.

Healthier Marketing On TV

Most children watch at least two hours of television; daily.   If you combine the passive time spent with the unhealthy influence of these advertisements, the negative impact multiplies exponentially.

Zsuzsanna Jakab, director of the WHO’s regional unit for Europe is quoted as saying; “Overweight is one of the biggest public health challenges of the 21st century: all countries are affected to varying extents, particularly in the lower socioeconomic groups.”

Although some countries (Denmark, France, Norway, Slovenia, Spain and Sweden) have taken action to curb this by means of legislation, self-regulation or co-regulation, most rely on general regulations which offer no real protection.

As with most things, we really need to rely on ourselves for regulating what matters in our lives.  Those who are influenced by our words and actions will tend to follow our lead, so we must be self-aware and practice what we know to be healthy choices.  We all have a very important role in this on-going health conscious revolution.  Let Smart for Life®make it a bit easier.  Keep some Smart for Life protein bars and cookies on hand for the kids when they want a snack.  They’re so delicious, affordable, healthy and easy.  What’s not smart about that?

To more healthier marketing, your health and happiness, -Dr. Sass

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Double Calamity Of Childhood Obesity Ignored By Parents

childhood obesityThere are many pitfalls to childhood obesity. Health and emotional problems plaguing the next generations must be addressed now. Millions of kids who are obese will likely suffer from verbal abuse, societal ostracism, stigmas, health problems and eventually die at a young age. The double calamity will occur if parents continue to avoid the problem and ignore the cries for help from our children declares Dr. Sasson Moulavi, M.D., founder of the Smart for Life® Cookie Diet and its children’s lifestyle program THINADVENTURE™.

“I am amazed by the lack of concern I see from parents about childhood obesity,” said Dr. Sass. “They have either given up or push the problem to the back of their minds. Instead, they should be shouting from the rooftops for help.”

Dr. Sass is constantly shocked by the amount of parents who ignore their own weight problems instead of losing weight as a great example. Being obese has become normal in our society; notice the size increase in transportation seating, furniture, even caskets. Dr. Sass equates it to walking around with a 40-pound tumor in your abdomen and not seeking help.

The Parents Control The Childhood Obesity With The Food they Provide

Most overweight adults have a choice when it comes to food. Kids do not. They are obese due to circumstances beyond their control. Adults, who are also parents, working in the food manufacturing industry (formulator, manufacturer, supermarket merchandiser, etc.) start a chain of unhealthy choices. Poor quality foods are everywhere – on store shelves and in school cafeterias providing poor quality snacks to fill children’s bellies but not meet nutritional requirements.

Overweight and obese kids will not only die younger from childhood obesity but suffer from more diseases than if they were at a healthy weight. Dr. Sass explains, “This is our first calamity – Global Warming and the War on Terror will be a small mosquito bite compared to this growing cancer.”

The second calamity is the emotional suffering overweight kids experience as teens. A collective body of research clearly indicates that obese children are stigmatized and subject to discrimination by their peers. This emotional suffering is very intense and severe. (Schwartz and Puhl, 2003; Strauss and Pollack, 2003).

To start correcting these childhood obesity problems, parents need to take a stand with their kids and then with all channels involved in the food manufacturing industry. Enormous as the problem is, it will only increase in size as it becomes the norm in our society. Eventually, these generations will become adults who fall victim to our neglect.

Dr. Sass urges adults to correct the problems first with their own kids. “If you work together as a family, it’s easier. Seek advice from your pediatrician, school, and companies such as ours who have plans that not only work but are easy-to-follow. Commit to this plan – not just for a week or two, but for long term. Giving up will only show you are weak and your kids will suffer.”

Get started with SmartforLife® today for you and your kids to enjoy and lose weight!

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Let’s Move! Creating Awareness Of Childhood Obesity

Dr. Sasson Moulavi, M.D. Commends the First Lady And Puts The Childhood Obesity Blame On The Parents.

Boca Raton, FL – February 16, 2010 – First Lady Michelle Obama has announced her new campaign against childhood obesity -Let’s Move!  And that’s just what she wants children to do.  And just because she knows the big man in the White House, do not expect the government to fund this initiative.

Boca Raton DoctorBariatric physician Dr. Sasson “Dr. Sass” Moulavi says, “I commend the First Lady for making people more aware of childhood obesity.  It’s an epidemic, an epidemic that was created by irresponsible food companies, parents and government.”

The first lady’s campaign has four parts: helping parents make better food choices, serving healthier food in school, making healthy food more available and affordable, and encouraging children to exercise more. Nowhere in her campaign does she mention that any government aide will be allocated for this initiative.

What parents need to realize is their child’s weight is their responsibility.  The first item on Mrs. Obama’s agenda is helping parents make better food choices.  This puts the problem right in the parents’ laps.  The government is not making these food choices for your child.  You are the parent.

Dr. Sass expresses his concern:  “My worry is some parents will sit back and wait for the government to come up with a magic plan.  It is not going to happen.  Although First Lady Michelle Obama may create awareness, parents need to realize they must take the initiative now.  They have to stop waiting for a solution to fall from the sky.  That’s just magical thinking.

“Unfortunately it comes down to money.  We all understand that your local municipal, state and federal governments are all underwater financially when it comes to school lunch programs.  It is cheaper to provide an eight cent doughnut than a healthy meal.  This is a budgetary choice without your children’s health and nutritional needs in mind.  As for the parents providing healthy nutrition in the house, the same food choices confront them in the supermarket and unfortunately the unhealthy, artificial foods are less expensive than the healthy foods”

As parents, you need to take the first step in helping your child have a strong and healthy future free of childhood obesity.  

About Smart For Life

Smart for Life® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program is the hallmark of the business, providing an accessible weight-loss management program to consumers across the country.  In addition, over 30 weight-loss centers provide in-person counsel to consumers supporting the e-commerce program as well as the in-center medical weight loss program.

Get started on the Smart for Life weight management system today!

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