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WHO calls for healthier marketing to curb childhood obesity

Healthier Marketing Is Critically Needed

WHO-healthier marketingWe need healthier marketing on TV! Just over a week ago, in London, Kate Kelland published an article in Reuters stating that the World Health Organization (WHO) is claiming the marketing techniques geared toward children to push unhealthy foods has proven to be “disastrously effective”.

Television is the largest contributor, but certainly not the only medium being used to target our children.  Inexpensive new marketing channels such as Social media and smart phone apps are flooding our kids with advertising for products high in saturated and trans-fats, sugar and salt.  Even in environments where we would expect to find protection, such as schools and sports facilities, these dangerous foods are readily available. Healthier marketing is needed badly to help children.

Leading culprits include, but are not limited to: soft drinks, sweetened breakfast cereals, cookies, sweets, snacks, prepared foods and fast food outlets.

Healthier Marketing On TV

Most children watch at least two hours of television; daily.   If you combine the passive time spent with the unhealthy influence of these advertisements, the negative impact multiplies exponentially.

Zsuzsanna Jakab, director of the WHO’s regional unit for Europe is quoted as saying; “Overweight is one of the biggest public health challenges of the 21st century: all countries are affected to varying extents, particularly in the lower socioeconomic groups.”

Although some countries (Denmark, France, Norway, Slovenia, Spain and Sweden) have taken action to curb this by means of legislation, self-regulation or co-regulation, most rely on general regulations which offer no real protection.

As with most things, we really need to rely on ourselves for regulating what matters in our lives.  Those who are influenced by our words and actions will tend to follow our lead, so we must be self-aware and practice what we know to be healthy choices.  We all have a very important role in this on-going health conscious revolution.  Let Smart for Life®make it a bit easier.  Keep some Smart for Life protein bars and cookies on hand for the kids when they want a snack.  They’re so delicious, affordable, healthy and easy.  What’s not smart about that?

To more healthier marketing, your health and happiness, -Dr. Sass

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Doctor Urges People To Eat Less, Save Money And Send It To Haiti

By Sasson Moulavi - March 24, 2010

give to haitiJanuary 25, 2010 – Boca Raton, FL – Dr. Sasson Moulavi, M.D., the creator of the Smart for Life® Cookie Diet, urges all Americans to lose weight by skipping a meal, saving the money and in turn sending it to Haiti.

“We eat too much, they don’t eat enough. Let’s all start replacing some meals we probably don’t need with a Smart for Life® healthy cookie.  That money you save can be donated to the Haiti Relief Efforts,” recommends Dr. Sass.

Smart for Life® will be giving away thousands of their 105 calorie Smart for Life® Cookie Meals to help people skip a meal without hunger.  The company will be distributing up to 10,000 cookies in the U.S. in Smart for Life® Weight Management Centers, local business and shopping malls beginning January 25th.  For every cookie eaten, people skip a meal and are then are able to donate the money that would have been spent (roughly $10).  We believe that this would raise approximately $100,000 in donations.  By saving the money spent on a meal, people will make a donation, without any cost to them and provide the opportunity to improve the health of both nations.

It is estimated that over 300,000 people die a year from obesity (http://www.cdc.gov/) – and obesity is quickly overtaking heart disease and cancer as the number one cause of death in the U.S.  If you add the millions who die from malnutrition (http://www.who.int/en/) around the world, that’s a real catastrophe.  According to the World Health Organization, more than 70% of children with protein-energy malnutrition live in Asia, 26% live in Africa, and 4% in Latin America and the Caribbean (WHO 2000).  By these standards, we Americans are gluttons.

“All of these extra calories can be skipped and the money sent over to Haiti to help these people who have nothing to eat, no electricity to cook, or refrigeration.  Skip the $4 espresso latte, the fatty steak sub with fries and send the cash to the people that need it most.  Cash donations work much better than food donations because with cash, you can improve the local economy,” said Dr. Sass “It sickens me to see already overweight people in malls lined up to spend money on garbage food that’s going to harm them.  Then we sit at home watching malnourished people lining up for a little ration of food. Please skip that next meal and send it to the hungry people in Haiti.”

The Smart for Life® Cookie Meals will be distributed through Smart for Life® Weight Management Centers free of charge (One per person).

Skip a meal, lose the weight, save the money and send it to Haiti.

About Smart For Life®

Smart for Life® cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., “Dr. Sass,” on the principle of improving people’s lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life’s e-commerce program provides an accessible weight-loss management program to consumers across the country.  In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program.  Over the past 7 years, Smart for Life® has helped hundreds of thousands of people lose millions of pounds – improving their health, appearance and happiness. 

Check our delicious and healthy products now!

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