WHO calls for healthier marketing to curb childhood obesity

Healthier Marketing Is Critically Needed

WHO-healthier marketingWe need healthier marketing on TV! Just over a week ago, in London, Kate Kelland published an article in Reuters stating that the World Health Organization (WHO) is claiming the marketing techniques geared toward children to push unhealthy foods has proven to be “disastrously effective”.

Television is the largest contributor, but certainly not the only medium being used to target our children.  Inexpensive new marketing channels such as Social media and smart phone apps are flooding our kids with advertising for products high in saturated and trans-fats, sugar and salt.  Even in environments where we would expect to find protection, such as schools and sports facilities, these dangerous foods are readily available. Healthier marketing is needed badly to help children.

Leading culprits include, but are not limited to: soft drinks, sweetened breakfast cereals, cookies, sweets, snacks, prepared foods and fast food outlets.

Healthier Marketing On TV

Most children watch at least two hours of television; daily.   If you combine the passive time spent with the unhealthy influence of these advertisements, the negative impact multiplies exponentially.

Zsuzsanna Jakab, director of the WHO’s regional unit for Europe is quoted as saying; “Overweight is one of the biggest public health challenges of the 21st century: all countries are affected to varying extents, particularly in the lower socioeconomic groups.”

Although some countries (Denmark, France, Norway, Slovenia, Spain and Sweden) have taken action to curb this by means of legislation, self-regulation or co-regulation, most rely on general regulations which offer no real protection.

As with most things, we really need to rely on ourselves for regulating what matters in our lives.  Those who are influenced by our words and actions will tend to follow our lead, so we must be self-aware and practice what we know to be healthy choices.  We all have a very important role in this on-going health conscious revolution.  Let Smart for Life®make it a bit easier.  Keep some Smart for Life protein bars and cookies on hand for the kids when they want a snack.  They’re so delicious, affordable, healthy and easy.  What’s not smart about that?

To more healthier marketing, your health and happiness, -Dr. Sass

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Posted in Announcements, BMI, Diabetes, Diet Tips, Diets, Fat, Healthy Foods, Obesity, Press Room, Smart for Life, Studies, Water, Weight Loss

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