About Us
Our Story
Smart for Life® was founded by Doctor Sasson Moulavi in 2002. Doctor Moulavi (commonly known as Dr. Sass) is a Board Certified Bariatric Physician who began his medical career working as an Emergency Room Doctor in Canada.
Constantly working long hours, Dr. Sass began to put on weight himself. After experiencing obesity first-hand, he vowed to recover from this chronic disease and provide long-term solutions for his patients. He made the switch from helping patients who needed immediate attention in the ER, to proactively helping patients live healthier lives to prevent them from going to the ER.
Today, Dr. Sass is a husband, father, avid kite surfer, and actively seeking new and innovative ways to help his patients.
Our Team
Thanks to you, our customers and Smart for Lifers, we were able to grow from a small, family run business to a company that now provides jobs to about 100 employees including bakers, doctors, a marketing and sales team, graphic designers, videographers, warehouse managers, and a full production and fulfillment team.
Our head chef and quality control expert, Manfred, is an award winning baker and specialist in nutrition who ensures that every product we create tastes impeccable. Our Director of Operations, Margot, ensures that our facility is held to the highest standards of cleanliness and manufacturing practice.
We were awarded South Florida Manufacturer of the Year thanks to her help and hard work. All of our team members are creative, hard working and share a common interest to ensure our customers satisfaction in every step of purchasing from us, from taste to customer service.
Smart Benefits
Doctor Designed
Scientifically formulated to have the perfect nutritional balance for optimal health.
Save Time & Money
Don't waste time cooking or waste money ordering food.
No Food Waste
With Smart for Life it's easy to count how many meal replacements you have.
Convenience
There's no need to calorie count or measure out portions— just grab and go!
What People Are Saying About Smart for Life®
This variety pack is the best value! Each of the flavors is delicious and keeps me full for hours without any sugar crashes. I keep these bars in regular rotation along with other healthy snacks.
Eileen S.
These cookies are a life-saver for a busy lifestyle. I didn't have time to eat right but now instead of going for the fastest option I just eat a cookie and it satisfies my hunger and energizes me.
Annie
I just tried the blueberry cookie for the first time and I love it! I love the fact Smart for Life offers different flavors. I am on the cookie diet and I bought all of the flavors so I can have 6 different flavors in one day! I eat one every 2 hours and then for dinner I eat a healthy meal. Love ALL of the cookies!
Stefanie D.
If you are a peanut butter lover…these are for you. These cookies satisfy a craving, and keep you full! I love the fact all the cookies only have 110 calories. I don't feel guilty eating them. So few calories, but so good!
Tamela W.